英语翻译请将Consumer Behavior and Psychological Factors的内容写的详细一些,多多益善,

英语翻译请将Consumer Behavior and Psychological Factors的内容写的详细一些,多多益善,
英语翻译
请将Consumer Behavior and Psychological Factors的内容写的详细一些,多多益善,

英语翻译请将Consumer Behavior and Psychological Factors的内容写的详细一些,多多益善,
Consumer Behavior and Psychological Factors
Asia Consumer Behavior
The emphasis on digitalization that has accompanied the preparations for the Beijing Olympics has created a "digital fever" that,starting in Beijing,has stimulated a wave of demand for digital entertainment products and services throughout China.
To accurately gauge the potential for demand among Chinese consumers,MIC has teamed up with leading polling agency Synovate to uncover the psychological factors that affect Chinese consumers' selection of digital home audio/video products.
To ensure the most effective consumer sample,the target consumer groups focused on are highly interested in purchasing the devices in question,have the financial wherewithal to purchase them,and have been actively seeking out market information relevant to those products.Our investigation curries respondant input from a number of angles:
Consumer demand for devices
Decision-making process for purchase
Consumer views on price and brand
Awareness of and attitudes towards devices
Analysis of sales channels
Lifestyle analysis
We are currently offering customized packages to our flat panel TV consumer behavior research.We will be offering consumer behavior analyses for other digital products soon.
Consumer Behavior and Culture
Consequences for Global Marketing and Advertising
Description:
For additional materials,please contact the author directly:www.mariekedemooij.com
"Marieke de Mooij shows that American theories of consumer behavior do not necessarily apply abroad.Her national consumption data are an unobtrusive measure of national cultures.She has made marketing students discover culture,and her work should make cross-cultural psychologists discover the consumer as an informant."
--Geert Hofstede,Institute for Research on Intercultural Cooperation,the Netherlands
Consumers worldwide are not the same,and the differences in consumer behavior between countries are increasing.Because all aspects of consumer behavior are culture-bound,and not subject merely to environmental factors but integrated in all of human behavior,there is an increased need to identify and understand this integration and its impact on global marketing and advertising.Consumer Behavior and Culture:Consequences for Global Marketing and Advertising is the first book to present an empirically based model for integrating culture with consumer behavior.
Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture.It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior.The book reviews and discusses cultural variations of these aspects across the world.
reviews the myths of global marketing and explores the concept of culture and models of culture.It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior.The book reviews and discusses cultural variations of these aspects across the world.
Key Features:
* A cultural exploration of the various psychological and sociological aspects of human behavior,such as concept of self,personality,group influence,motivation,emotion,perception,and information processing
* A discussion of consumer behavior theories and cultural variations from around the world
* Coverage of a number of consumer behavior domains,including explanations of differences in consumption and ownership,all based on empirical evidence
* In addition to anecdotal evidence,the consequences of branding and marketing communication strategy are presented and analyzed
Perfect for students and practitioners in marketing and advertising,this book is designed to meet the needs of those wishing to view consumer behavior from a global cultural perspective.It is also ideal for those emphasizing the role of minority groups as well as increased multicultural sensitivity in their marketing and advertising strategies.
* Company
* Management
* Careers
* Community
* Pres
Stages of change,psychological factors and awareness of physical activity levels in the Netherlands
The purpose of this study was to investigate physical activity levels,stages of change,awareness,and differences in psychological factors relating to physical activity in an adult Dutch population,in order to identify specific objectives for physical activity promotion.Physical activity levels,self-rated physical activity,stages of change,awareness,attitudes,social influences and self-efficacy relating to physical activity were assessed among a random sample of 2608 adults using structured questionnaires.Almost 60% of the respondents did not meet the recommended target for physical activity to promote health.Half of these respondents were in the pre-contemplation stage,and >60% were overestimating their physical activity level.Furthermore,respondents who were not aware of their inadequate physical activity level had a less positive intention to increase their level of physical activity than those who rated their own physical activity level as low.Respondents in the pre-contemplation and maintenance stages had a less positive attitude,perceived less social support and had lower self-efficacy expectations towards increasing physical activity than those in the contemplation,preparation and action stages.The results suggest that interventions aimed at increasing physical activity in the studied population should be aimed at increasing awareness of personal activity levels and should be stage-matched.
Key words:awareness; physical activity levels; psychological factors; stages of change
Regular physical activity is regarded as an important component of a healthy lifestyle,decreasing,for example,the risk of cardiovascular diseases,non-insulin-dependent diabetes mellitus,hypertension,colon cancer and obesity (Pate et al.,1995Go; US Department of Health and Human Services,1996Go).Also,physical activity is important for the health of muscles,bones and joints (USDHHS,1996; Vuori,1998Go).More and more health promotion efforts are therefore being initiated to persuade the public to exercise on a regular basis.Planned health promotion aimed at behavioral change should be based on empirical knowledge about present behavior,behavioral determinants and mechanisms of behavioral change (Green and Kreuter,1991Go).The present study aims to contribute to our understanding of motivation to increase physical activity levels in an adult population,in order to identify specific objectives for physical activity promotion among adults.
How much physical activity is recommended?
Until recently,the standard recommendation was to engage in moderate to high intensity (performed at 60鈥?0% of maximum heart rate) physical exercise at least three times a week,for a continuous 20鈥?0 min (Pate et al.,1995Go; Van Mechelen,1996Go).This advice was primarily aimed at improving or maintaining physical fitness.However,the present view is that health promotion and disease prevention can also be achieved with regular,moderately intensive activities.Therefore,the current recommendation is that all adults should accumulate 30 min or more of moderate-intensity physical activity on at least five,but preferably all,days of the week (Pate et al.,1995Go; Kemper et al.,2000Go).Such activities may include,for example,gardening,brisk walking,cycling,housework and dancing (Pate et al.,1995Go; Jones et al.,1998Go).People who are currently physically inactive can be those who benefit most from increasing their activity to the recommended level.However,most people who are already regularly physically active can also expect health and fitness benefits from becoming more physically active (Pate et al.,1995Go; USDHHS,1996; Kemper et al.,2000Go).
How physically active are the Dutch?
Only two studies have been published that investigated the prevalence of activity and inactivity among Dutch adults,based on the moderate intensity recommendations.According to these studies,40鈥?3% of Dutch adults met the present target (Hoeben,1998Go; Hildebrandt et al.,1999Go).
More data on physical activity levels have been collected in the US.The Surgeon General's Report on Physical Activity and Health,published in 1996,brings together what has been learned about physical activity and health from decades of research in the United States.According to this report,