英语翻译1.Revival of a dead brandWhile the “death” of a brand is a complex and sometimes controversial issue,there is ample evidence to show that neither the lifespan of a brand nor its ultimate destiny is predetermined.In fact,brand decline

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英语翻译1.Revival of a dead brandWhile the “death” of a brand is a complex and sometimes controversial issue,there is ample evidence to show that neither the lifespan of a brand nor its ultimate destiny is predetermined.In fact,brand decline
英语翻译
1.Revival of a dead brand
While the “death” of a brand is a complex and sometimes controversial issue,there is ample evidence to show that neither the lifespan of a brand nor its ultimate destiny is predetermined.In fact,brand decline is a reversible process.Consider Harley-Davidson,which during its lifetime suffered a significant decline and has since been recently revived.In the early days of the post-World War II period,the brand gained popularity as its motorcycles became known for their unique designs and engineering (Wells,2001).After decades of market dominance,the brand started bleeding in the early 1970s upon the advent of smaller Japanese motorbikes,which created a dent in the brand's sales.To counter this action,Harley-Davidson created its own line of smaller vehicles; unfortunately,these were perceived by loyal Harley customers to be of poor quality,and sales continued to drop.The company was soon facing huge financial losses,and it looked like death was certain for the brand (“Harley-Davidson,” n.d.).Rather than throw in the towel,however,Harley decided to make a significant investment in its quality and distinctive styling.As a result,it is now once again a well-known and revered American brand.
Reviving a brand is not just feasible; it may very well be a more attractive strategy than launching a new brand.As Aaker (1991) pointed out,“the revitalization of a brand is usually less costly and risky than introducing a new brand,which can cost tens of millions and will more likely fail than succeed” (p.242).Sometimes dying or dead brands may still have significant brand equity in terms of high brand awareness and a strong brand image.It was this thinking that motivated Ford's effort to revive the Taurus brand,the brand's equity being the driving force behind this decision.Ford realized that instead of trying to use another brand name that meant little to the market,it would be better off utilizing the Taurus brand name,which had 90% name recognition and a positive image (Kiley,2007).Thus,shortly after its death,the Taurus was reborn.
In this article we highlight some examples of brand decline,investigate leading causes of brand decline,identify signs that are precursors to impending decline,and suggest guidelines to revitalize brands.To accomplish this,we reviewed the academic literature and trade publications on this topic,examined case studies of brands that died or were revitalized,and conducted in-depth interviews with practitioners who were knowledgeable about these brands.

英语翻译1.Revival of a dead brandWhile the “death” of a brand is a complex and sometimes controversial issue,there is ample evidence to show that neither the lifespan of a brand nor its ultimate destiny is predetermined.In fact,brand decline
复兴死人的品牌
而“死亡”的品牌是一个复杂的、有时颇有争议的问题,有充分的证据表明,两个品牌的寿命也其最终的命运是注定的.事实上,品牌衰落是一种可逆性的过程.哈雷戴维森摩托车,考虑在其生命周期中遭受了重大的下降,自那以后在最近就好多了.在早期的第二战以后形成的时期,品牌流行作为其摩托车闻名他们独特的设计和工程(井,2001年).经过几十年的市场垄断,品牌开始流血早在20世纪70年代的来临,日本在小摩托车,并由此造成了一个凹痕品牌的销售.为了对付这个创建自己的行动,哈雷戴维森的较小的车线,不幸的是,这些人都是忠实的哈利顾客所要的质量较差,与销售继续下降.公司很快面临着巨大的经济损失,而且看起来就像死亡是肯定”为品牌,“n.d哈雷戴维森().而不是认输了,不过,哈利决定做一个重要的投资在其质量和独特的风格.因此,现在又成了著名的美国品牌和崇敬.
复兴不仅仅是可行的品牌,它很可能是一个更具有吸引力的策略比发起一项新的品牌.作为Aaker(1991)指出,“振兴品牌是通常花费更少的、危险的比引入一种新的品牌,这需要花费数以百万计的失败和成功的可能性就更大比(p.242).有时会死去或死去的品牌可能仍然有显著的品牌资产以高的品牌意识和强大的品牌形象.正是这种思维的动机,福特的努力来复兴金牛品牌,品牌权益被背后的驱动力做出这一决定.福特公司意识到,不要尝试使用另一个品牌,这意味着很少的市场,它会变得更好利用金牛座的品牌,有90%的知名度,并构造一个积极的形象(凯利,2007年).因此,它的死亡后不久,金牛座是重生.
在本文中,我们强调一些实例,探讨品牌下降的主要原因,确定品牌衰落的迹象表明,是即将来临的前兆的衰退,并且建议的指导方针,振兴品牌.为了实现这个目标,我们回顾了学术文献和出版物上关于这个主题的案例研究,考察了品牌中,死亡或被被注入新的活力,并进行了深度访谈和实践者,是了解这些品牌.

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复兴死人的品牌
而“死亡”的品牌是一个复杂的、有时颇有争议的问题,有充分的证据表明,两个品牌的寿命也其最终的命运是注定的。事实上,品牌衰落是一种可逆性的过程。哈雷戴维森摩托车,考虑在其生命周期中遭受了重大的下降,自那以后在最近就好多了。在早期的第二战以后形成的时期,品牌流行作为其摩托车闻名他们独特的设计和工程(井,2001年)。经过几十年的市场垄断,品牌开始流血早在20世纪70年代的来临,日本在小摩托车,并由此造成了一个凹痕品牌的销售。为了对付这个创建自己的行动,哈雷戴维森的较小的车线,不幸的是,这些人都是忠实的哈利顾客所要的质量较差,与销售继续下降。公司很快面临着巨大的经济损失,而且看起来就像死亡是肯定”为品牌,“n.d哈雷戴维森()。而不是认输了,不过,哈利决定做一个重要的投资在其质量和独特的风格。因此,现在又成了著名的美国品牌和崇敬。
复兴不仅仅是可行的品牌,它很可能是一个更具有吸引力的策略比发起一项新的品牌。作为Aaker(1991)指出,“振兴品牌是通常花费更少的、危险的比引入一种新的品牌,这需要花费数以百万计的失败和成功的可能性就更大比(p。242)。有时会死去或死去的品牌可能仍然有显著的品牌资产以高的品牌意识和强大的品牌形象。正是这种思维的动机,福特的努力来复兴金牛品牌,品牌权益被背后的驱动力做出这一决定。福特公司意识到,不要尝试使用另一个品牌,这意味着很少的市场,它会变得更好利用品牌名称,金牛座

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死去品牌的复兴
一个品牌的死亡是复杂的，也是一个争议的话题。有着大量的证据显示，一个品牌的寿命和最终的命运都不能预先决定。但事实上，品牌的衰退是一个可逆的过程。比如哈雷这个品牌，早期遭受了巨大显著的衰败，但是后来又转好了。在二战刚结束的早期，像摩托车这种品牌产物因为它的独特设计和工程技术变得很流行(摘自Wells, 2001)。
楼主要是需要我继续帮忙翻译那就告诉我一声。因为你说不...

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the revival of classical literature 英语翻译1.Revival of a dead brandWhile the “death” of a brand is a complex and sometimes controversial issue,there is ample evidence to show that neither the lifespan of a brand nor its ultimate destiny is predetermined.In fact,brand decline 英语翻译The membersof the group in question,led by James Roney of the University of California,Santa Barbara,are part of the revival of a science that once dared not speakits name—physiognomy.In the late 18th century,and during most of the 19th 英语翻译Formichetti,who is the man behind Gaga's infamous meat dress,is masterminding a revival of the famous Eighties label.His debut womenswear collextion for the brand has been much-anticipated given his high-profile position as Lady Gaga's st and our economic revolution by a revival of the american spirit .has been matched 是不是用了现在完成时的被动语态.整个句意.谢谢帮我分析语法.and our economic revolution has been matched by a revival of the american spirit . 英语翻译trade surplusforeign exchange reservesexpand tradeproduction quotasshare pricesHe says an importand objective of economic poicy makers in the New Year should be the revival of the global free trade negotiations that collapsed amid the vio 谁有 Revival of the Kondo effect Physics World,2001这篇文章的.急用! and our economic revolution has been matched by a revival of the american spirit .has been matched 是不是用了现在完成时的被动语态.整个句意.谢谢帮我分析语法. 8.In each period I have attempted to trace the implications of the media of communication for the c14.Perhaps we might end by a plea for consideration of the role of file oral tradition as a basis for a revival of effective vital discussion and in th 英语翻译Wearing masks and costumes,they often impersonated other people,animals,or supernatural beings,and mimed the desired effect-success in hunt or battle,the coming rain,the revival of the Sun-as an actor might.大意我懂得只是这句话请看如下句子,不懂其中中一些词的用法,carnaby street still reeks of the 60s although it's had something of a revival since the cool britanniakick brought union jack dresses back into fashion.the last punks have long since slunk away 定语从句语法问题英美概况上的一句话.Lurking beneath the surface of this portryal is a revival of the old yellow peril stereotype,in which Asians are seen by some as foreigners who take jobs,admission slots in higher education,and bu 英语翻译Creedence Clearwater Revival Have You Ever Seen The Rain Someone told me long ago,there's a calm before the storm.I know,and it's been comin' for some time.When it's over,so they say,it'll rain a sunny day.I know,shinin' down like water.I 英语翻译 a dose of a glass of 英语翻译英语翻译We'd like a glass of orange juice and a large bowl of cabbage chicken noodles. 英语翻译还有 I’d like _____.what about you,Tom?A.a cup of teas B.a glass of milks C.a cup of tea 英语翻译 Yes,I'd love a cup of coffee with sugar and some dessert,please.